Monday, June 22, 2009

Jimmy Choo for H&M

Great news! Jimmy Choo is making a line for H&M! Shoe lovers everywhere can now say that they own a pair of Jimmy Choo's. Another luxury brand is lowering its prices for the Sweedish chain.

Last week Jimmy Choo anounced that it would team up with H&M to create a collection comprised of shoes, bags, and accessories. The collection will be ready and in 200 stores around the world in mid November.

Tamara Mellon, founder and President of Jimmy Choo is very happy with the collaboration. "We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too," said Mellon. She calls the collection, "sophisticated, fashion forward, accessible, and glamorous."

Tamara Mellon (left) with Margaret van den Bosch (right)

The creative advisor for H&M Margareta van den Bosch is the reason behind the impressive lineup of designers H&M has had, including Comme des Garcons, Matthew Williamson, Viktor & Rolf, Karl Lagerfeld, Stella McCartney, and Roberto Cavalli. Margareta says, “We adore Jimmy Choo’s shoes and bags. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it's our first shoe designer collection. It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers."

No comments: